In Madrid it is common for brands to take to the streets to hand out samples of new products. Many take advantage of the occasion to apply that perfume advertised on television, or that cream that promises to eliminate all the imperfections of our skin, or even eat some delicatessen. What some Madrilenians don’t know is that, in the heart of the capital, there are pop-up style places where there are always free things to try.
Samplia, the trick for companies to gain visibility
Samplia is a company dedicated to the sampling. That is, to offer free products in exchange for visibility for the company that launches them. Brands resort to this type of experiential marketing to increase their recognition and build loyalty among their fans.
The pop-ups samplia’s best known pop-ups are in Gran Vía (nº 46) and Plaza de Callao (nº 1). Both have promoted items from major companies. Refreshing drinks from groups such as Vianature, Casera, Coca-Cola or Ladrón de Manzanas; creams from specialized dermatology brands such as Clinique; makeup from young brands such as 3INA. .. It is difficult to cover the complete list of products that have passed through here, since they change approximately once a month.
The sampling company is not only in the heart of the city. We can also find some of their offers in several shopping malls: La Vaguada, Plenilunio, Islazul, La Gavia, Parquesur, Príncipe Pío, Tres Aguas, Xanadú, Gran Plaza 2, Las Rosas and Gran Vía de Hortaleza. In some of these centers, instead of pop-ups, we find machines with which you can get products using the Samplia app.
An app with free products all year round
To benefit from Samplia, it is necessary to download its application, with which we can access to the codes necessary to take the products available for free. After testing the items, Samplia will ask us through the app to evaluate how the experience was.
The company is very active in Instagram it is therefore advisable to follow it on this social network, and thus know all the interesting offers.