Now that the lights fill every corner of Madrid with color, the plans to disconnect and enjoy this holiday season are multiplying.
Among the huge leisure offer that lands in the city during the next weeks, today we highlight the agenda designed by IQOS*, the brand of devices aimed at adult nicotine users that turns the boutique on Serrano street into the perfect meeting point for these dates.
Coinciding with the presentation of its latest collaboration, the Limited Edition IQOS ILUMA i x Seletti – of which you will find more information on the brand’s website – IQOS is presenting a program with proposals for all audiences: from live music to gastronomic experiences.
No matter if you already know the device or if you are just looking for new alternatives, here are some of the reasons why this season, you will want to visit this space on the Golden Mile .
A Madrilenian classic: Chocolate with churros from San Ginés
You can’t understand these holidays without the aroma of churros and hot chocolate. That’s why IQOS wanted to bring to its avant-garde space one of the most traditional proposals in the city: Chocolatería San Ginés.
The entrance to the boutique will have a cart where visitors can warm up and enjoy a free tasting of its famous chocolate with churros.
A very cozyplan , designed to offer a break on the way and taste one of the most authentic flavors of Madrid.
📅 Every day in December, until January 7.
The soundtrack to this holiday season: Live Gospel Choir.
For a few selected days, the corner of Calle Serrano and Calle de Goya will be filled with music and emotion with the performance of a professional Gospel Choir.
The show will start outside to capture the attention of passersby and will culminate inside the boutique, going through some of the most characteristic songs of these dates.
📅 December 6, 11 and 21 (4 shows each evening).
Exclusive prizes
The experience doesn’t end there. To celebrate the launch of the IQOS ILUMA i x Seletti Limited Edition, the Serrano boutique will feature a Prize Roulette.
In addition, the space will feature the Engraving Design experience, so you can turn your device into a unique piece.
*This product is not without risk and with its use you inhale nicotine, which is addictive. Directed only to adults.