The cheesecake fever does not seem to be abating. Quite the contrary: more and more replicas of his recipe are appearing. Even the best chef in the world –according to The Best Chef Awards– has incorporated his interpretation of the cake in the menu of his new restaurant in Barajas. One of the cheesecakes most acclaimed in the market is that of Santiago Rivera, chef of the bar La Viña (San Sebastián). With its toasted edge, slightly sunken center and light texture, this cake has become a role model for cooks around the world, and now also for Joan Roig, the CEO of Mercadona.
Yes, the Hacendado brand already has its own version of the famous La Viña cheesecake. It serves eight servings and costs 10 euros, a price that some have described as excessive because it is a frozen product: every time you take it out of the defroster, you have to let it rest for eight hours at room temperature.
However, others rate the cake as affordable compared to those seen in certain bakeries and restaurants. It’s 880 grams for the price it normally costs to buy two servings in any specialized pastry store (the cost per serving is between €4 and €6).
Like the cheesecake fever, Mercadona is growing steadily. According to the latest data collected by the Statista portal, it has around 190 stores spread throughout the Community of Madrid and 1,630 stores in Spain.
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