Madrid has that “je ne sais quoi” that makes you want to go out looking your best, no matter what your plans are. With this philosophy in mind, NYX Professional Makeuphas just launched the secret to achieving that much sought-afterglassyfinish , which will help you enhance any makeup look and instantly elevate your style.
The cosmetics brand is coming to the capital to completely transform the Nuevos Ministeriosstation during February, with a new interactive space available for a limited time—February 12 and 13—where the brand will present Jelly Job, its new and innovative gloss that promises shine, volume, and hydration in a single stroke.
In addition to learning about key aspects such as its cherry scent, its peptide-enriched formula for greater hydration, and its innovative spatula applicator, visitors to this pop-up will be able to delve into the brand’s universe through interactive games where they can win exclusive prizes such as personalized photographs or even Jelly Job itself.
How to participate? Your destination is in the dice
As soon as you arrive at the space, your first mandatory stop is the NYX Professional Makeup counter. There, chance will determine your path: a roll of the dice will decide how many tokens you will receive to immerse yourself in the experience.
If luck smiles on you and you roll two of a kind, you will receive two tokens—one for each challenge—; if, on the other hand, the dice show different numbers, you will have one token to choose your favorite game. Want to know what awaits you at each station? We’ll explain the dynamics below.
The Jelly Job circuit: Skill, chance, and lots of sparkle
Once you have your tokens, it’s time to get into action and show that you’re going all out. These are the activities that await you:
- Skill Challenge: you will have 3 attempts to try to score in the shine, volume, and hydration boxes. Only if you get a perfect score will you win a prize!
- The Galton Board: A game of pure chance where you have 3 attempts to land your token on the Jelly Job benefits.
- Photo Booth: No plan in Madrid is complete without a souvenir photo to stick on your wall or upload to social media.
Remember that it will only be available for two days. So you don’t miss the date—and so you have all the information in one place—fever has set up an information plan that you can sign up for as a reminder. Will you try to get your Jelly Job in this pop-up experience?
📍 Location: Nuevos Ministerios Station (Madrid)
🗓️ Dates: February 12 and 13
⏰ Hours: From 2:00 p.m. to 9:00 p.m.
💸 Free admission (participation subject to stock availability)