Aperol is the official sponsor of Madrid’s “vibes” and does so by being present at the city’s best events: such as its first urban festival, OlaVibe Fest by Aperol, which takes place this Saturday, May 30, in Plaza de Olavide.
Plaza de Olavide will become the epicenter of Madrid’s best aperitivo and terrace scene , with music taking center stage. In addition, the plaza will come alive with its now-traditional street market decked out in Aperol’s colors, accompanied by various surprises.
And so, for an entire day, the bars in the square will come together to create a unique urban experience . An event that brings together gastronomy, local culture, and new musical talent.
Because music will be the central focus of the festival. There will also be exclusive meet-and-greets with the musicians—limited to just a few—that will make the neighborhood the liveliest gathering spot for this fantastic Saturday plan.
And this will continue throughout the entire season, as Aperol will tour Spain as a sponsor of the country’s major festivals and street markets. Mad Cool, Noches del Botánico, Primavera Sound, Palo Market Fest, and Icónica Santalucía Sevilla Fest will be some of the venues where the best vibes will be experienced.
Because when an Aperol Spritz appears, the atmosphere changes completely. And OlaVibe Fest by Aperol has all the right ingredients for it: the best live music, a great afternoon vibe, and a culinary lineup you won’t want to miss.
OlaVibe Fest by AperolProgram
The festival arrives with a lineup that promises a lot: it will feature El Balcón and various emerging and established artists, including GOMZ, Stivijoes, and Begut, who will perform intimate acoustic concerts at different venues around the plaza.
Europa FM will also join the event and offer an exclusive showcase by Griso, reinforcing the festival’s connection to music and the young audience.
You’ll experience Aperol firsthand, the best way to celebrate and welcome the start of our favorite season of the year: good weather, outdoor plans, and a desire to enjoy life to the fullest.
And all accompanied by the authentic Italian Spritz, known for its intense orange color and its combination of fresh sweetness and a subtle bitter note, which have crowned it as the quintessential drink for afternoons on the terrace and get-togethers with friends.
Because there are days when you just want to let yourself go. Make room for the unexpected and say “yes” to that plan with friends that pops up out of nowhere and might end up being the best part of the week.
These are the participating venues on the Aperol-OlaVibe Fest by Aperol route:
- Cañas y Tapas (Plaza de Olavide, 12)
- La Oliva (Plaza de Olavide, 9)
- Gamberro (25 Trafalgar Street)
- El Cuatro de Copas (Plaza de Olavide, 4)
- Méntrida (Plaza de Olavide, 3)
- Arco Iris (Plaza de Olavide, 2)
- Mamá Campo (22 Trafalgar Street)
- KIBEY II (Calle de Palafox, 31)
- Cantero 1956 (Plaza de Olavide, 12)
- Barrita Amelia (Calle Trafalgar, 12)
- Bareto (Plaza de Olavide, 6)
- Salutteria Luchana (13 Francisco de Rojas Street)
- Pizzart Villa Luchana (Calle de Luchana, 17)
- Carril (Plaza de Olavide, 12)
OlaVibe Fest by Aperol ispositioned as the kickoff event for Aperol’s summer calendar. And this is just the beginning, because the brand also promises to continue bringing its festive spirit to festivals, concerts, culinary events, terraces, and beach bars across the country, creating more moments of gathering, fun, and celebration all summer long.
Because we don’t want to miss out on a single event—especially if it’s something to enjoy with friends. Are you coming?
Free admission (until capacity is reached).
📍Plaza Olavide (various venues)
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