In Madrid you can now buy diaries, notebooks, pens, pencil cases, backpacks, mugs and decorative items from an authentic Italian firm. It is Legami, the brand that was born in Pergamo in 2003 and offers more than 5,000 products with bright colors and motivational messages.
Its articles are distributed in 17 thematic worlds, which means several sources of inspiration and creativity, just as if you were browsing Pinterest. They can be purchased at the Plaza Norte 2 shopping center, located in San Sebastián de los Reyes, where the Legami store has been located since last April.
Positive emotions through objects.
Legami has established itself as “the Italian Mr Wonderful“, as its products appeal to passion, creativity and optimism. As its CEO, Alberto Fassi, says on the website, “we want to convey positive feelings and emotions through objects that accompany people in their daily lives”.
In addition, they are committed to an “explosion of diversity”, that is, to create collections in which everyone can recognize themselves. Universes of colors, graphics, characters and inspirational messages celebrate the differences between different people.
With their slogan “be different, be inspired, be positive“, they aim to reach a wide audience, regardless of gender, age, religion or sexual orientation.
Stationery, home accessories, and holiday gifts.
Legami’s catalog includes office and stationery supplies, home and kitchen products, clothing and beauty, mobile accessories and all kinds of equipment for travel and leisure .
Taking advantage of the holiday season, they have launched a wide range of Christmas gifts, with personalized pens, socks, decorative items and crafts. There is even a train-shaped advent calendar to mark the countdown to the holidays.
Committed to sustainability
Since 2023, the Italian firm has defined itself as a “Benefit Corporation” because of its commitment to caring for the environment and people’s quality of life. It currently allocates 5% of its profits to social and environmental projects, such as the regeneration of natural spaces or support for vulnerable children.
Legami’s history began in 2003 when Alberto Fassi had the idea of creating a strap to tie books. Since then, the company has spread to more than 70 countries and has been growing and increasing its impact on society.
Currently, it has about 1,000 employees, 80% of whom work in its network of boutiques. It arrived in Spain in 2018, with its first store in Barcelona, and now continues in Madrid in the Plaza Norte 2 shopping center.