Imagine a floral paradise where every step envelops you in scents, color, and sensations. This is the new Prada Beauty experience in Madrid, Prada Spring Market, a true olfactory paradise opening its doors during the month of flowers.
From May 20 to 23, the secret world of Prada Beauty takes over the heart of the capital with a temporary space that brings together textures, color, fragrance, and design under the Italian brand’s creative vision.
For four days, Plaza Margaret Thatcher (Calle de Goya, 1) will host this pop-up, inviting visitors to delve into the brand’s universe and its three product lines— —where every detail serves as an expression of identity.
Prada Spring Market: the floral universe of Prada Beauty
In this temporary pop-up, beauty blooms at every turn as a tribute to the elegance of traditional flower markets and the splendor of spring. A space where visitors can design their own olfactory journey and freely discover the universe of Prada products.
From iconic fragrances like Paradoxe and Paradigme to a selection of Les Infusions.
Also featured in its makeup collection are the latest trends, such as Reflection Gloss and the new Prada Touch blushes, as well as iconic products like Prada Balm and Monchorme lipsticks; and the skincare line, with new additions such as Prada The Hand.
Upon registration, attendees will receive a tote bag containing a selection of samples of the brand’s star products.
Additionally, a specialized team from El Corte Inglés, alongside brand professionals, will accompany visitors throughout the experience to offer personalized advice and facilitate direct product purchases right at the venue.
A pop-up as aesthetic as it is immersive, well worth a visit before it closes on May 24, coinciding with Vogue’s Flower Market, one of the city’s most iconic lifestyle events that connects beauty, culture, and the urban landscape.
In addition, Prada will leave its mark at the Brumalis flower shop (Calle del Conde de Aranda, 10), extending this concept to a space where nature is redefined through the brand’s vision.
Admission is free until capacity is reached.
Prada Spring Market Pop-Up 📍Calle de Goya, 1
Hours: May 20, 21, and 22 from 12:00 PM to 8:00 PM.
May 23 from 11:00 AM to 7:00 PM.
Brumalis Florist 📍Calle del Conde de Aranda, 10
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