Since October 7, Alcorcón has been home to a new large-format store. The Polish chain HalfPrice has opened a store spanning nearly 2,000 m² at the TresAguas shopping center, located at 20 San Martín de Valdeiglesias Avenue.
This is the brand’s second location in the region, following the opening of its Oasiz Madrid store in February 2025. The new TresAguas store brings a retail format to southwest Madrid that doesn’t operate like a conventional store: there is no fixed collection, and you can’t assume that a specific product will still be there the following week.
Fashion, footwear, home goods, and toys all under one roof
The new store carries clothing, footwear, accessories, beauty products, home goods, and toys. HalfPrice says it works with more than 3,000 brands, although its selection changes constantly and the availability of any particular brand, size, or product is not guaranteed.
HalfPrice operates on the off-price model, a common practice in the industry that sells brand-name items at prices below their manufacturer’s suggested retail price. It is not exactly the same as a single-brand outlet: different categories, brands, and products coexist within the same space.
Among the brands that may appear in the store are names such as Ralph Lauren, Lacoste, Levi’s, Adidas, Calvin Klein, Michael Kors, Valentino, Prada, PINKO, Reebok, FILA, Chloé, and Moschino, along with fashion, sports, footwear, and home goods. The selection is constantly updated, so the availability of a specific brand—or a particular size—may vary from one visit to the next.
HalfPrice’s hours and location in Alcorcón
The new store is located in the TresAguas shopping center at 20 Avenida de San Martín de Valdeiglesias, Alcorcón. It is open Monday through Saturday from 10:00 a.m. to 10:00 p.m. and Sundays from 10:00 a.m. to 9:00 p.m.