The start of June in Madrid is off to a record-breaking start, with a cultural calendar that leaves no room for boredom. But there’s always room for one more great plan! Especially when it comes from REDKEN, the #1 professional hair care brand in the United States.
This Friday, June 5, and Saturday, June 6, 26 Montserrat Street will be transformed into REDKEN Hair Studio, a stunning space that recreates the industrial and minimalist aesthetic of New York City lofts with DJ sets, live music, and cocktails. Because if a few years ago we were caught up in the skincare craze , now it’s haircare’s turn. Ready to travel to the Big Apple without leaving Madrid?
More than just aesthetics: diagnosis, science, and professional styling
Did you know that improper washing can be the root cause of most scalp problems? Or that we often insist on seeking softness when what our hair is crying out for is repair and strength? REDKEN Hair Studio is coming to Madrid to debunk all these myths and help you design the perfect haircare routine for you, guided by the industry’s top professionals.
As soon as you walk through the door, the experience begins with a welcome activity where you can receive exclusive gifts from the brand. From there, you’ll receive a 100% free personalized hair diagnosis, where they’ll thoroughly analyze the condition of your scalp and hair from the root to identify your hair’s real needs.
With your analysis in hand, you’ll head straight to the styling area. There, a team of stylists will give you a magazine-worthy hairstyle while you experience firsthand the science of Acidic Bonding Concentrate (ABC), REDKEN’s flagship system formulated to transform and restore strength to even the most damaged hair.
Bowling, cocktails, and the vibe of a Manhattan “after-hours” spot
REDKEN has designed this space to break away from more conventional beauty formats and offer a complete leisure experience to make the most of your Friday or Saturday afternoon. Here’s everything that awaits you:
- REDKEN Bowling Alley: a game zone where you can test your skills to win instant prizes.
- A true ‘HI-FI BAR’: the musical atmosphere will live up to expectations, with live DJ sets, live music, and exclusive cocktails.
- Disco GlamBot and Photocall: a corner designed to capture cinematic-quality videos and photos for your social media.
📍 Location: 26 Montserrat Street (Madrid).
🗓️ Dates: Friday, June 5, and Saturday, June 6, 2026.
⏰ Hours: Friday from 3:00 PM to 9:00 PM and Saturday from 12:00 PM to 9:00 PM.
💸 Admission: Free ( advance registration recommended).