If you’re looking for a refreshing, sensory experience this summer, the Valentino Summer Fair is the perfect stop—and it’s coming to our city for the first time. Sign up to enjoy this limited-time immersive experience!
🎈Valentino Summer Fair comes to Madrid
🗓️July 8–12
📍Calle Marqués de Casa Riera
🕚July 8 and 9 from 1:00 p.m. to 8:00 p.m. July 10 from 1:00 p.m. to 9:00 p.m. July 11 and 12 from 11:00 a.m. to 9:00 p.m.

The Valentino Summer Fair is an elegant space that celebrates the new Born in Roma & Body Mist fragrances, blending haute couture with the energy of a summer fair. An experience designed to enjoy, discover, and let yourself be swept away by the spirit of summer.
🧴The new Born in Roma collection
Joining the new Born in Roma Extradose, Intense, Pink, and Purple collection are the new scented mists for body and hair, which reinvent the iconic world of Valentino Beauty through four irresistible summer scents:
- Born in Roma Hair & Body Mist Golden Coconut Eau de Parfum
- Born in Roma Hair & Body Mist Caramel Crush Eau de Parfum
- Born in Roma Hair & Body Mist Vanilla Bliss Eau de Parfum
- Born in Roma Hair & Body Mist Salty Pistachio Eau de Parfum

🎡 What awaits you at the Valentino Summer Fair?
The experience reinterprets the spirit of traditional fairs with a modern and sophisticated twist, featuring:
- Classic fair games: Have fun with the fragrance wheel to win Valentino charms, along with target games and other interactive activities.
- Gourmet ice cream shop: Conclude your tour by enjoying a selection of ice creams directly inspired by the fragrance notes of the collection.
- Surprises: Take home exclusive gifts from the brand.
Plus, with every purchase, you’ll receive various gifts: from a toiletry bag to decorative charms or mirrors, as well as a Golden Ticket that you can redeem at El Corte Inglés locations.
In addition to Madrid, the Valentino Summer Fair will travel to Lisbon (July 17–21 at the Museu de Arte, Arquitetura e Tecnologia) and Sotogrande (July 25–29 at Trocadero Sotogrande), bringing the world of Born in Roma Hair & Body Mist to some of the most special destinations.

A perfect way to enjoy this season with all five senses and discover the new Valentino Beauty collection—the must-haves you’ve been missing that are sure to be the sensation of the summer.
📍 Calle Marqués de Casa Riera
📅 Pop-Up: Open July 8–12
🕚 July 8 and 9 from 1:00 p.m. to 8:00 p.m.
July 10 from 1:00 p.m. to 9:00 p.m.
July 11 and 12 from 11:00 a.m. to 9:00 p.m.
Free admission.