The German chain Rossmann now has its first store in Madrid. The company, one of Europe’s largest drugstore chains, has opened a 700-square-meter store at 82 Hermosilla Street, in the heart of the Goya neighborhood, occupying the space of the former Torrijos Market. The grand opening marks the brand’s entry into the capital and the first step in an expansion plan that includes new store openings in the region over the next few years.
With this location, Rossmann now has 60 stores in Spain, a market where it has been operating since 2020 and where, until now, it had focused its growth primarily on the Mediterranean coast.
A drugstore offering cosmetics, organic food, and private-label brands
The new store features a large portion of the product lineup that has helped the company establish itself in other European countries. Its shelves are stocked with personal care and hygiene products, makeup, fragrances, household goods, baby products, organic food, sports nutrition, and over-the-counter health products.
One of Rossmann’s distinguishing features is the prominence of its private-label brands, which share shelf space with international manufacturers and aim to compete by offering products that provide good value for money.
Madrid: the next stop in Rossmann’s expansion
The opening in Goya was one of the company’s goals since its entry into the Spanish market. As explained by Stefan Frings, manager of Rossmann Spain, this first store marks the beginning of a new phase of growth in the Community of Madrid, where the company plans to continue expanding its retail network.
The figures support this strategy. Rossmann closed out 2025 with revenue of 61 million euros in Spain—more than 60% higher than the previous year—and now employs over 600 people in the country.
Founded more than five decades ago in the German city of Hanover, the multinational currently has more than 5,200 stores across nine European countries. In 2025, it surpassed 16.6 billion euros in international sales, establishing itself as one of Europe’s leading chains specializing in personal care, beauty, and home products.
The choice of the Goya neighborhood is no coincidence. It is one of Madrid’s busiest commercial areas and a location where major international chains coexist with specialty retailers. Rossmann’s arrival adds a new competitor to a market already served by brands such as Primor and Druni, as well as the fragrance and personal care sections of large supermarkets.