Morata de Tajuña, the epicenter of Madrid’s confectionery, will once again celebrate this weekend its iconic VIII Edition of the Palmerita Fair, an unmissable event for pastry lovers that will fill the Plaza Mayor and the surrounding streets with chocolate flavor, music and Christmas activities.
The event will feature the participation of local bakeries that have given fame to this sweet: Pastelería De La Torre, La Dulcería, Paco-Pan, Panadería Conejo, Pastelería Real, Panificadora Morateña and Obrador El Carmen. Among this year’s proposals you will find variants of the classic palmerita with fillings ranging from pistachio, through the pink panther, to chocolate Dubai. Always on trend.
Program of the Palmerita Fair of Morata

Saturday 13: the giant palmerita and the beginning of the festival.
The fair will open its doors on Saturday from 10:00 am to 5:00 pm. The day will begin with energy and tradition at 11:00 a.m., at which time there will be a big chocolate bar provided by the Women’s Social Group in the Plaza Mayor.
Music will be the protagonist throughout the morning. At 11:00 a.m. the Rondalla Morateña will perform, followed at 11:30 a.m. by the performance of the Grupo de Mayos.
The highlight of the day will come at 12:00 pm with the official opening of the fair, where one of the most anticipated events will take place: the distribution of the Giant Palmerita, prepared this year by the Pastry De La Torre.
The party will continue with more rhythm. At 13:00 h will be the concert of the Big Band in the Plaza Mayor. The asacalles enlivened by the charanga ‘Ron y Bemol’, which will tour the fairgrounds at 14:00 h and at 16:00 h there will be a visual spectacle for the whole family with the Polar Fantasy parade.
Sunday 14: La Palmerita de Oro and children’s theater
On Sunday, the fair will be open from 10:00 am to 3:00 pm. The morning will start at 11:00 h with the concert of the Agrupación Musical Morateña in the Plaza Mayor.
At 12:00 h will be held the most important institutional act of the edition: the delivery of the Palmerita de Oro. On this occasion, the award goes to the psychiatrist and writer Marian Rojas Estapé.
To close the weekend, visitors can enjoy the parade The Spirit of Christmas at 1:00 pm. An hour later there will be musical entertainment with the parade of the charanga Patatas Band. The cultural finale will come at 17 h with the children’s play Scrooge and Christmas at the Casa de la Cultura Francisco González.
During both days, the fair will feature a wide variety of parallel activities to complement the gastronomic offer, such as the Artisan Market located in the Plaza Mayor and Morata Magica: The II Esoteric Fair will take place in the Casa Mac-Crohon from 11:00 to 20:30.
For children there will also be a special area with bouncy castles located in the streets Real, Avenida de la Constitución and Plaza de Espinardo. The schedule will be on Saturday from 10:00 to 14:30 h and from 15:30 to 17:00 h, and Sunday from 10:00 to 15:00 h.
There will also be a food truck area in Calle Real. For those who need guidance, a Tourist Information Point will be set up in the Alaza House and a Municipal Tent in the parking lot of Calle Real.
You can check the complete program at this link.