The sublimation of marketing has arrived in charge of urban music figures. The rapper from Carabanchel Recycled J gave a good account of it with his viral song Valga la pena and recently the same can be said of the Andalusian singer Fernando Gálvez Gómez (Yung Beef).
The same can be said of the Andalusian singer Fernando Gálvez Gómez (Yung Beef).
Last Friday were several Instagram accounts and media that echoed a curious image. Yung Beef was walking around Callao (where he gave away money last year) while being rebuked by a theoretical exorcist. Some media outlets headlined, “A man harasses Yung Beef in Madrid: ‘Your infernal power doesn’t scare me.'”
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The possibility that this action was a marketing lever was evidenced a while later when the Instagram account of his record label posted the release of a Hell Force model sneakers (clearly inspired by Nike’s popular Air Force) for sale for 200€.
A concert with guests in December
Yung Beef, who has embraced the Satanic aesthetic, used this action to announce the presentation of part of his tour The Day of the Beast, an event that will take place on December 14 at the Palacio de Vistalegre. Tickets are already on sale on the website of lavendicion.com.
Yung Beef’s record label has anticipated that it will be a night full of surprises featuring both national and international artists: “this is not just any concert, it is a unique experience that will never be repeated.