Lefties, the most affordable brand of the Inditex group, has made a strategic leap in Madrid with the opening of Lefties Home, its new line of home products that promises to become the “Zara Home low cost” of reference. The store, located in the Parquesur shopping center in Leganés, is already the second largest in Spain and is revolutionizing the concept of accessible decoration thanks to its huge variety, current design and really low prices.
In Lefties Home you can find everything you need to dress and decorate your home: from tableware, plates, bowls and glasses, to cushions, bedspreads, blankets, towels, frames, prints, hardcover books, scented candles, soaps and air fresheners. The collection covers dining room and kitchen, living room, bedroom, bathroom and fragrances, all with a warm, Mediterranean and accessible aesthetic, following the brand’s line. Prices are not as cheap as some competitors such as Primark, but they are when compared to Zara Home.
Lefties Home: new decoration store
The store is so spacious that it even has a tubular slide in the center. Lefties Home is now also available online, allowing access to the entire collection from anywhere in Spain, Portugal and Italy.
The opening of Lefties Home is part of the new strategy of the brand, which is repositioned as a lifestyle concept within Inditex, betting on a renewed image and a comprehensive offer for home and fashion. The objective is to fill the gap left by Zara Home, which is oriented towards a more premium public, and to win over consumers who are looking for design, functionality and trends at affordable prices.