Gracie Abrams will give two concerts in Madrid on February 8 and 9 at the Palacio de Vistalegre and although tickets are already sold out, the UMusic Hotel Madrid (Calle de la Paz, 11) has created an event in which to enjoy the small world of this American singer, whether you attend the concert or not.
The daughter of acclaimed film director J.J. Abrams has been growing exponentially in her musical career for 6 years. But her greatest success has been her latest album, The Secret of Us, which she is presenting on this tour. His success can be understood thanks to his romantic pop songs, calm and with catchy choruses that fit perfectly with the dynamics of the TikTok algorithm. In addition, her music also appeals to Taylor Swift’s audience, for whom she has opened for on occasion during The Eras Tour.
Gracie Abrams’ pre-concert pop-up in Madrid
To celebrate the fact that songs like I Love You, I’m Sorry will be played in Madrid , this weekend UMusic Hotel Madrid will transform its lobby into a meeting point for Gracie Abrams fans. It will feature exclusive merchandising, a themed and interactive photo booth, an area to leave messages to the artist and an immersive space with visuals on screens and videowalls and of course a soundtrack focused on her.
From 10:00 am to 5:00 pm, on February 8 and 9, Abrams’ fans will be able to enjoy this experience with the singer and themselves as protagonists, free of charge. Access will be limited according to capacity and free for all her fans.