It blends music with a theme park, but it’s neither Tomorrowland nor a massive Ibiza party. It’s ElRow Town Madrid 2026, the festival packed with concerts and costumes set to take place at the Torrejón de Ardoz fairgrounds on May 1, coinciding with Labor Day.
The event will bring together more than 70 artists from different musical genres and will feature several themed stages. In addition, attendees will be able to dress up, participate in impromptu weddings, and enjoy many more immersive experiences.
The organizing company, Elrow, specializes in international entertainment and has already achieved great success in other cities such as Ibiza, London, and Las Vegas. With its event in Madrid, it will bring together more than 35,000 people and feature performances by singers such as Paco Osuna, Luciano, Joris Voorn, and Macaco, among many others.
12 hours on fantasy stages
The festival will run for 12 hours, with several stages transporting attendees to completely different worlds. Visitors can journey from the fantasy of Rowsmic Carnival to the psychedelic aesthetic of Psychowdelic or the blend of flamenco and electronic music at Rowcio.
The performances will also be linked to the different areas, so at Rowcio you’ll be able to hear Macaco, Compinchados, El Sur, Jony El Navajas, Pablo Maes, Jota Rumba’s Band, and Piratas Rumbversions.
And, of course, there will be no shortage of artists from the national and international electronic music scene , including Paco Osuna, Luciano, Joris Voorn, Adrián Mills, and Fatima Hajji. Other notable names include Adam Ten, Mita Gami, Nic Fanciulli, and Butch, who will blend styles ranging from techno to house.
Makeup, weddings, and a prison party
Beyond the music, Elrow Town Madrid 2026 offers all kinds of immersive and participatory experiences. Highlights include the Wash & Flash photo booth, where attendees can get their makeup done before posing, and El Despeine, where they can experiment with glitter, neon, and body paint.
Reminiscent of Las Vegas, in the themed chapel “Aquí te pillo, Aquí me caso” (Here I catch you, here I marry you ) , it’s possible to have an express wedding. And, in contrast, The Jail offers a prison experience that leads to an underground party.
With all this, ElRow Town Madrid 2026 aims to offer a complete experience to its audience. For residents of Torrejón de Ardoz, the City Council will provide a 50% discount, bringing the final price to 37.50 euros.