In this exhibition, almost all the works are inflatable, and visitors can interact with them. Just like children playing with balloons, visitors can manipulate the different elements and experience creativity firsthand.
We’re talking about Euphoria – Art is in the Air, the immersive exhibition that has already attracted over 7 million visitors in cities such as New York, London, Rome, Barcelona, and Paris. On March 28, this exhibition from the Balloon Museum arrives in Madrid and will remain there until September 6.
In total, there are 14 large-scale installations that will be located at the Puerta del Ángel Stage, right in the heart of the Casa de Campo Fairgrounds. Tickets are now available, with a general admission price of 26 euros per adult.
Air, lights, and colors
Euphoria – Art is in the Air presents different worlds where art blends into the crowd, inviting interaction and spectacle. Each room has been designed by a contemporary artist, including Philippe Parreno, A. A. Murakami, Martin Creed, Karina Smigla-Bobinski, Rafael Lozano-Hemmer, and Hyperstudio, among others.
All of them use inflatable materials, as this is what gives the exhibition its cohesion . As the Balloon Museum explains on its website, “the word Euphoria conveys the essence of the project, as its last three letters evoke the element that brings the artworks to life: air.”
To offer different perspectives, each installation makes unique use of light, color, sound, and geometry. In this way, the interaction goes beyond touch, incorporating motion sensors and voice recordings.
Culture and entertainment
The exhibition has already been a huge success in other cities such as Paris, London, Rome, and New York and is a prime example of the initiatives by the Balloon Museum, a project launched in 2021.
This unique museum focuses on contemporary art and the use of air, which has earned it international recognition. Throughout its journey, it has collaborated with more than 60 artists, and in Euphoria – Art is in the Air, it maintains its essence by combining the concepts of culture, spectacle, and visitor participation .