In Madrid, the problem of hyperinflation brings with it new supermarket models that allow us to buy at low cost basic products, whether fashion, personal hygiene, food or home care. One of them, after its success in Torrejón de Ardoz, Móstoles and Alcalá de Henares, arrives in the district of San Blas-Canillejas with items at prices that are hard to believe.
With its slogan “small prices, big smiles,” the Action supermarket has been able to conquer the European customer with great last-minute offers. In just 30 years, it has grown from a small store in Enkhuizen, a city in the north of the Netherlands, to a successful chain with locations across the continent (2719 stores) from Poland to Portugal.
The new store in San Blas, located in Calle Alberique (number 16), is the only one that Action has opened in the capital of the eight that it has spread throughout the Community of Madrid. It is open every day of the week from 9:00 a.m. to 10:00 p.m..
In Action we can find DIY items, gardening, personal care, stationery, fashion, technology, decoration and kitchen. Lamps for the bedroom for 8.95 euros; wall paint for 4 euros a liter; household gloves for 99 cents; clothes designed to go to the office for less than 5 euros, lights to decorate the room for 3.99 euros …. The list of bargains he has in each store is not easy to cover. His top hits are the products at less than 1 €, which are neither more nor less than 1500 in total.
Product diversity and efficient item rotation allows this supermarket chain to always offer something new to consumers. In addition, it boasts of negotiating competitive prices with its suppliers, a strategy that allows the Dutch company to make good offers to its customers. In Spain there are national companies with a similar policy, such as Family Cash, one of the cheapest supermarkets in the country according to the OCU.
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