Madrid is getting ready to celebrate a new edition of the Festivities of San Isidro with one of its most emblematic delicacies: “rosquillas” (doughnuts), traditionally accompanied by limoná to enjoy their flavor even more. However, this year, five bakeries in the city have decided to put a twist on this tradition with an innovative campaign called “Siempre Seremos Pequeños” (We Will Always Be Small).
The objective of this initiative is to bring the products of these bakeries to new generations and families, adapting them to the palate of today’s children. To achieve this, they have decided to reinvent the classic doughnuts from the Madrid Day fusing concepts and flavors in a creative (and eclectic) way.
Each of the five bakeries has created its own gastronomic experience, keeping in mind the message of bringing tradition closer to children. Among the new proposals are marshmellow doughnuts, white chocolate doughnuts with raspberry and “petazetas” or lollipop-flavored doughnuts.
With these new proposals, the participating bakeries not only seek to innovate in their creations, but also to keep the tradition of donuts alive during the San Isidro celebrations, sharing moments of joy and sweetness with Madrid’s families.
where and when can they be found?
- Pastelería El pozo: in this almost 200-year-old pastry shop they have decided to go for donuts flavored with marshmellow.
Calle del Pozo. - Casa Mira: Casa Mira presents its white chocolate, raspberry and “petazetas” doughnuts, unique and with an explosive touch.Carretera de San Jerónimo.
- La Mallorquina: this authentic pastry shop goes for a more traditional flavor and presents the chocolate doughnut. Puerta del Sol, 8.
- El Riojano: based on the classic doughnut recipe, this bakery has decided to experiment with the lollipop flavour. 10 Calle Mayor
- La Duquesita: The hazelnut, gianduja and wafer doughnut, topped with raspberry and apricot exists and you will find it here.Calle de Fernando VI.
Calle del Pozo. Although the “rosquillas”, including the traditional ones, are appreciated by people of all ages, participating bakeries suggest that the minimum age to taste these very special doughnuts is 7 years and older.