Fuencarral is the street of youth fashion and streetwear. Brands such as Blue Banana or Brandy Melville have stores here, a few meters from Gran Vía and Callao: an enclave invaded by giants of the textile industry.
Nude Project, which already had a 45 m²store at number 47 Fuencarral, is moving to a larger one (200 square meters) at number 18. With this move, the group gets the most significant point of sale of those it has in Spain: a flagship with a much wider catalog than its first store in Madrid.
The new store has several fitting rooms with areas designed for relaxation, and unusual spaces for a fashion store, such as a library, an interactive corner for visitors, a special selection of liquors or a wall that tells the history of the brand to anyone who wants to know it.
The case of Nude Project
Nude Project was born in a student dormitory six years ago, when Álex Benlloch and Bruno Casanovas, two young university students, decided to create a fashion brand that would reflect the identity of Generation Z.
What started as an online store with an initial investment of 600 euros, became a high-value brand: it had a turnover of 26 million euros in 2023, registering a 130% growth compared to 2022. With stores in Madrid, Barcelona, Bilbao, Ibiza, Milan and Lisbon, it plans to open stores in more European cities and consolidate its presence in Latin America.
More openings in Madrid
Nude Project is not the only brand to open a store in Madrid. Uniqlo, the textile giant for closet essentials, has just opened its third store on the sophisticated Paseo de la Castellana. Miniso Land has also recently landed in the capital with a host of Japanese products.