DIM is more than just an underwear brand: it is one of the favorite chains of French consumers for its focus on quality and comfort. Its garments can be found in supermarkets and boutiques throughout France, and now, more than sixty years after the brand was founded, it is opening its own store in Madrid for the first time.
The new DIM store is in the heart of the city center: number 14 Carretas Street, a few meters from Gran Vía. It has pajamas, leggings, stockings, lingerie for all tastes, sportswear (from its DIM Movecollection ) and even menstrual underwear. Although the store focuses on women’s underwear, there is also a men’s and children’s section.
Its prices are similar to those of the Calzedonia Group: each piece of underwear ranges between 20 and 30 euros, although during seasonal changes DIM has sales of more than 50% on most of its products.
More new stores in Madrid
This year, brands from all over the world have chosen Madrid as a strategic point to grow in the Spanish market. One of the most famous is Uniqlo, which has just opened its third store in the capital, located in the Castellana. National brands such as eseOese and Blue Banana have promised to open new stores in the coming years.