Last Tuesday, November 5, the Instagram account El Arte con Valencia was presented on the social network with a very clear intention: to reach as many people as possible in order to carry out their initiative. In their first publication they directly addressed gallery owners, artists, collectors and brands to collaborate in a charity auction with the intention of raising funds for the victims of the DANA in Valencia. The algorithm worked its magic and the users got involved in such a way that, 72 hours later, what was just an idea has become a reality.
The auction already has a date, a home and, most importantly, works for sale. It will be held on Monday, December 2 at Alcalá Subastas and will feature more than a dozen works by classic and contemporary artists. Although it will be a physical auction, it will be possible to bid by phone and online so that anyone interested can participate. 100% of the funds raised will go to the Red Cross and the Horta Sud Foundation for the benefit of people affected by the DANA.
A charity auction with free exhibition
With the intention of bringing this initiative to all audiences, the previous weekend, the auctioned works can be seen completely free of charge in the Sala de las Columnas of the central Círculo de Bellas Artes in Madrid. An ephemeral and unrepeatable exhibition that will open its doors to the public on Friday, December 29 and will last until Sunday, December 1, one day before the great auction in favor of the people affected by the storm in Valencia.
Among the pieces that will be offered for sale and will therefore be exhibited are the engraving Carretadas al cementerio by Francisco de Goya and works by contemporary artists such as Dagoberto Rodríguez, Iván Argote, Miguel Ángel Campano, Fátima de Juan, Ela Fidalgo, Frio Face and Superflex, among others.
The art world united to help the victims of the hurricane DANA
Behind the initiative El Arte con Valencia is the Valencian designer and collector Javier Aparici, who created the profile on Instagram with the intention of helping his fellow countrymen. He has been joined these days by galleries such as Mayoral, Juana de Aizpuru, Albarrán Bourdais or La Bibi, Mayoral and collectors such as Mario Cader, Jorge Pérez or Candela Álvarez Soldevilla.
In addition, museums and institutions such as the Circulo de Bellas Artes, the Thyssen or the Fundación Ortega y Gasset have wanted to collaborate by leaving their spaces or helping to disseminate the project.
A great idea of solidarity that joins many others to raise funds for the victims of the DANA.