Immersive experiences have been taking over the cultural scene. It is no longer enough to see an exhibition and leave with some new knowledge acquired -and some photo to prove it for Instagram- now they have to be a journey for the senses as well. This is the way to capture the attention of visitors who now live the experience with their cell phones in their hands. Entertainment and culture come together in this new exhibition format that is here to stay.
1. HU/ههُوَ. Bailad como si nadie te viera, by Oliver Laxe (from December 17).
The French-Galician film director broke all the schemes with his film Sirat, a film with which he won the Jury Prize at the Cannes Film Festival. A feature film about raves, about the search, about loss, about the liminal, about so many things. Now, it proposes a two-step experience at the Reina Sofia where dancing bodies, landscape, sacred architectures, the cosmology of sound and rhythm, are related.
Located in the museum’s Space 1, the second floor is a pyramid of loudspeakers emitting a continuous vibration immersed in darkness; on the second floor, an audiovisual installation of three projections where desert landscapes and the sun inject life into the dead still life of loudspeakers while different people dance. These videos were recorded by Laxe ten years ago in Iran.
🗓️ When? from December 17 to April 20
📍 Location: Reina Sofía Museum
Tickets: from 12€.
2. AVATAR: The Experience
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With more than 1,400 m² and nine sensory spaces, Avatar: The Experience joins the circuit of large-format immersive exhibitions in Madrid this winter with a proposal that makes us feel part of the filming of the movies or the scientific laboratories of Pandora. The production combines scenography, technology and animatronics to explore this universe from the inside, in what will also be its first European stop.
🗓️ When: from November 26.
📍 Location: Espacio Delicias (Delicias)
Tickets: from 16€.
3. Flow (from January 10)
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Flow is to flow, to let yourself go, it is an unstoppable river that descends between meanders, currents and cliffs. It is an immersive experience inside a church in the center of Madrid whose walls are transformed into this spectacle of nature. All this, with a common (and musical) thread that connects with every aspect of the show: Smetana’s ‘The Vltava’.
🗓️ When? from January 10 onwards
📍 Location: German-speaking Evangelical Community – Friedenskirche, at Paseo de la Castellana, 6 (Colón).
Tickets: from 13,90€.
4. DroneArt Show (March 27 and 28)
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Successful in its two previous editions and, in the spring of 2026, DroneArt Show will return to the Zarzuela Hippodrome with twice as many drones. The best way we can explain this furor is to ask you to imagine yourself in this situation: a string quartet plays springtime, cheerful, fresh scores (by composers such as Debussy or Vivaldi) in the open air on a large green esplanade. Suddenly, a fleet of drones appears , dancing, moving, letting themselves be carried away by the rhythm of the music, making colorful figures and interpreting what is playing.
📍 Location: Avenida del Padre Huidobro, S/N, A6 KM 8 (Moncloa – Aravaca)
💸Entries: sign up to the waiting list.
5. Machu Picchu: a trip to the lost city
This immersive experience based on the famous Inca city is a delight if we love to travel and we do not have the budget or a time machine… Not only will we visit Machu Picchu as it is now, but we can also discover the secrets of its ancient past and move freely through its virtual reality environment reconstructed in great detail thanks to the latest 4D technologies.
📍 Location: Calle de Raimundo Fernández Villaverde, 57 (Tetuán – Nuevos Ministerios)
Tickets: from 13€.
6. The Jury Experience
Imagine entering a theater and not having the “fourth wall”. That is exactly what happens in The Jury Experience, where you are an active part of the experience. From your seat you will be a juror in a complicated court case in which you will decide whether the accused is innocent or guilty.
From crimes that began with a love triangle to millionaire robberies or mistakes with fatal AI consequences, all cases will confront us with our own principles in complex moral dilemmas. Forensic evidence, testimonies… Are you good at reading between the lines? Put yourself to the test in this immersive theater.
📍 Location: depending on the case, at the Palacio de la Prensa (Plaza del Callao, 4), at the Cines Callao (Plaza del Callao, 3) or at the Espacio Madriz (Calle de Cabello Lapiedra, 4)
💸 Tickets: from 25€.
7. Jurassic World: The Experience
Dinosaurs, many (and very well known), in an immersive experience that takes us to the iconic scenes of the Jurassic World saga. Boom! We know: it’s coffee for coffee drinkers and it’s great news for those nostalgic people who still remember the epic entrance to Nublar Island or the first time Ellie Sattler and Alan Grant saw a dinosaur (and we all screamed “wow!” at the cinema). This exhibition features large animatronic dinosaurs that children will love (a lot).
📍 Location: Paseo de las Delicias, 61 (Delicias, Arganzuela)
Tickets: from 22€.
8. IKONO Madrid
An immersive art gallery, a fabulous claim on social networks, the ultimate plan to relive your childhood? IKONO is all that and more: it’s art, photography and experience. It is an experiential space perfect to share with friends or family. The concept of IKONO, which orbits around four elements -color, light, textures and volumes-, expands in twelve rooms, divided into three floors, which transfer dreamlike landscapes like the bamboo forest or fantasies like the ball pool to the interior.
🗓️ When? Permanent
📍 Location:Calle de Sanchez Bustillo, 7 (Atocha)
Tickets: from 14,99€ (rest of rates here).
9. Chaos Lab
An immersive experience for the little ones who will enter an absolutely crazy but also didactic laboratory: Chaos Lab will open its doors this November with several monitors (and the charismatic Doctor Splat) who will teach them basic scientific concepts with games, dynamics, experiments… and lots of fun.
📍 Location: Islazul Shopping Mall, (Carabanchel)
💸 Tickets:adult, 8€; children between 4 and 11 years old, 15€.
10. BuzzAttack
BuzzAttack works like literally stepping into a TV show: screens everywhere, spotlights, a huge roulette wheel and a set that replicates in detail a real set. Everything is designed to be fully immersive, from the AI-generated presenter to the quick tests, the buttons and the sound of the studio itself.
📍 Location: Raimundo Lulio, 9
💸 Tickets: 💸 From € 14
11. Snowy, the magic of Christmas (from December 5 to January 6)
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Snowy, the magic of Christmas is an immersive experience for the whole family in an immersive Christmas story format. We will follow the adventures of Snowy, between carols and surprises.
📍 Location: Gran Vía, 78 (Downtown)
Tickets: from 18€.
12. Cleopatra
MAD Artes Digitales proposes this new immersive exhibition that will tell the life of this goddess and strategist considered the last queen of Ancient Egypt and unequivocal symbol of power.
📍 Location: Nave 16 of Matadero Madrid (Plaza de Legazpi, 8).
💸 Tickets: from 13,40€.
13. LEGENDS: The Home of Football
A great exhibition for the curious and soccer lovers has been installed in the middle of Puerta del Sol. Legends. The Home of Football explores the sport from its origins to the present day. The pieces, memorabilia and other objects displayed in this space, are part of the collection of Marcelo Ordás Peña, one of the largest collectors of elite soccer in the world. In the more than 4,200 square meters and seven floors, there is also space for immersion, with interactive spaces, 360-degree screens, holograms…
📍 Location:Puerta del Sol, 2 (Center)
💸 Tickets: from 16€.
14. A journey into the soul of Spain
This immersive space presents a new exhibition in which to tour those characteristic elements of Spain through its painting, art and traditions. A colorful sensory journey guided by two particular characters in which to rediscover our country and, above all, look at it with different eyes.
📍 Location: Nomad Immersive Museum. Gran Vía, 78 (Downtown)
💸 Tickets: from 10€.
15. Museum of Illusions
A place where everything is possible: to become giant, to disappear, to play with gravity, etc. And it is not magic, it is science, the visual tricks that magicians use and that this museum applies so that, in a very didactic way, we are surprised in each of its interactive installations.
📍 Location: C/ Dr Cortezo, 8 (Centro)
💸 Tickets: from 12€.
16. Spark Island
Spark Island is a leisure center that mixes the classic escape room with much more immersive activities. On the one hand, it has an escape room that flees from the traditional with tests that offer very interactive challenges; on the other hand, it has a huge virtual reality room full of secrets. A perfect place to go with friends or to enjoy a fun team building.
📍 Location: C/ Lanzarote, 2 (San Sebastián de los Reyes)
💸 Tickets: from 21€.
17. Tabita Rezaire. Pumpkin Nebula (until January 12, 2026)
The first exhibition of the artist Tabita Rezaire in Spain offers a sensory experience that turns the room into a liquid and ancestral universe. The show fuses technology and spirituality with three large immersive installations (Omo Elu, Des/astres and OMI: Temple of Yemoja), dedicated to the orisha Yemoja, mother of rivers and oceans, symbol of the origin and persistence of life.
📍 Location: Thyssen-Bornemisza Museum. Paseo del Prado, 8 (Center)
💸 Tickets: from 10€.
18. Cabaret: the musical at the Kit Kat Club
Surely you know songs like Money, Money or Mein Herr, milestones of the musical theater show Cabaret. Although Madrid has had several adaptations of this musical (and how to forget the film starring Liza Minnelli) this year comes a version that will go a little further, offering what is expected but in an environment, the Kit Kat Club itself (original stage of the play) in continuous movement, where the performers interact with the public as they are part of the play itself.
📍 Location: Teatro Albéniz. c/ de la Paz, 11 (Centro)
💸 Tickets: from 29€.
19. Imageen Madrid–360º TourofMadrid HistoricalCenter
Imageen offers a walk through the most iconic monuments of the city with virtual reality goggles instead of a traditional guide (although one accompanies you for your safety). For about 90 minutes, characters such as Felipe V or Manuela Malasaña tell you surprising curiosities while everyday Madrid is transformed before your eyes. An experience that mixes culture, technology and urban stroll with a good dose of history.
📍 Location: Meeting point: Plaza de Oriente
💸 Tickets: from 17,99€.
20. Abierto x Obras at Matadero
A classic of Matadero returns in its Nave 0: it is the exhibition cycle Abierto x Obras in which great artistic experiences are installed occupying the entire space. This October, it’s the turn of Cristina Mejías, who has designed a work that “deepens her interest in the materiality of the construction of knowledge by invoking a fragile and mutable ecosystem”.
📍 Where: Matadero, at Plaza Legazpi, 8 (Arganzuela).
💸 Tickets: free admission until seating capacity is reached
21. John Akomfrah: listening to the rain all night long ( from November 4 to February 8)
The exhibition John Akomfrah: Listening All Night to the Rain at the Thyssen-Bornemisza Museum offers an immersive experience where image, sound and space intertwine to invite the visitor to listen deeply and actively. Through projections and immersive soundscapes, Akomfrah transforms rain into a metaphor for memory, exile and nature. It is not just a matter of contemplating, but of inhabiting the liquid time of the work, letting oneself be affected by its rhythm and discovering in the act of listening a form of resistance and inner reflection.
📍 Where is it? Plaza de las Cortes, 3 (Jerónimos)
22. Titanic in virtual reality
40 minutes with virtual reality glasses; 40 minutes submerged exploring the Titanic in the depths of the Atlantic. This virtual reality experience uncovers personal stories rescued from the testimonies of some of the survivors as well as recreating the interior of the ship.
📍 Location: Virtual Zone at Plaza de Carlos Trías Bertrán, 3 (Tetuán).
Tickets: from 17€.
23. From Monet to Kandinski (from December 5)
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An immersive exhibition in which through works by Monet, Gauguin, Van Gogh, Munch, Gris, Delaunay, Klee and Kandinsky projected in HD with digital animation, allows us to glimpse in more detail than ever the strokes of the painters, their use of light … a guide through the evolution of the history of art in 40 minutes.
📍 Location: Gran Vía, 78 (Center)
Tickets: from 18€.
24. Luna: A Journey to the Moon
This is the immersive experience for all of us who once wanted to be astronauts or imagine ourselves as Matthew McConaughey in Interestellar. Luna: A Journey to the Moon takes place in a virtual space and immerses participants in the odyssey of Apollo 11, that is, the moon landing on July 20, 1969 when man stepped, for the first time, on the surface of the Moon.
📍 Location: Virtual Zone at Plaza de Carlos Trías Bertrán, 3 (Tetuán).
Tickets: from 17€.