Immersive experiences have been taking over the cultural landscape. It’s no longer enough to see an exhibition and come away with some newly acquired knowledge – and some photo to prove it for Instagram – now they have to be a tour for the senses as well. It is the way to capture the attention of visitors who now live the experience with their cell phones in their hands. Entertainment and culture come together in this new exhibition format that is here to stay.
1. Pixar World
Madrid will open the doors to the world’s largest immersive Pixar experience. Pixar World is a whole universe of fantasy and cinema, made up of ten films from the animation factory: UP, Finding Nemo, Monsters S.A., Toy Story, Elementary, Ratatouille, Inside out (Inside out), Coco, Luca and Cars. Room by room, spectators will be able to immerse themselves in life-size scenarios, as if we were living, for a few minutes, inside our favorite movies. You can buy your tickets now.
🗓️ As of December 5.
📍 Espacio 5.1 of the IFEMA Madrid Trade Fair Center. Avenida del Partenón, 5 (district of Barajas)
2. MONET. Masterpieces of the Musée Marmottan Monet
50 works by Monet, 50 works by the father of Impressionism that will inhabit the second floor of CentroCentro until February 25. Among them, iconic paintings such as Water Lilies (1917-1920) or The Train in the Snow. The Locomotive (1875). But, in addition to having the opportunity to enjoy such a comprehensive retrospective of the French master (this is the largest anthological exhibition dedicated to him in the last 30 years), it also includes an immersive experience that immerses the viewer in Monet’s universe of color.
🗓️ Until February 25.
📍 CentroCentero (Plaza de Cibeles, 1)
3. Genesis
A great technological display hides behind the magic of a stunning immersive experience: Genesis is an experience that will invade, starting January 5, every corner of the German-speaking Evangelical Church of Madrid. Through state-of-the-art projectors, videomapping and immersive music, Genesis tells the story of the emergence of life, the origin of planet Earth, the celebration of light, water, air, plants, living beings…
🗓️ As of January 5.
📍Paseo de la Castellana, 6 (Serrano)
4. Murder Mystery
It is not an exhibition, it is a game. A game in which you will have to adopt the role of detective for a day. The centrally located Santa Barbara Palace is transformed into a crime scene: in this mansion, the body of Heidi Reitz has appeared precisely on the one night when she was alone, when all her staff was resting. When you enter, you will be able to investigate the different rooms, looking for clues, analyzing the corpse, meddling in the conversations of the suspects…
🗓️ Different Dates: Different Dates in December and January 2024.
📍 Calle Hortaleza, 87 (Chueca)
5. Walking Life by Okuda
Walking Life is the immersive exhibition with which Okuda San Miguel opens the new gallery Gran Vía Museum 15. The contemporary artist reflects in the interactive exhibition on the different paths that life offers us, decisions we make in a context of constant change and how they mark who we are and our way of looking at the world.
It is a linear tour in which several rooms surprise, but its peak of color and geometric shapes explodes in the corner of the kaleidoscope in which the visitor can enter and play with shapes, very photographable.
🗓️ Until December 3.
📍 Gran Vía Museum 15
6. The last days of Pompeii
It is autumn 79 and in Pompeii time is about to stop, Vesuvius is about to explode. The immersive exhibition at Matadero The Last Days of Pompeii takes visitors into the bowels of the volcano to learn about the magmatic forces and the keys prior to the eruption.
In the Immersive Room, with 1,200m2 of projection, you will be able to participate in history with the great discovery of Pompeii and stroll through the present-day city walking along its stone roads, recalling the traces of the ancient Roman citizens and their way of life. In addition to entering the domus, the Roman house and its rooms, see every detail of the paintings and murals of the most famous villas of the city.
With this exhibition, MAD Madrid Artes Digitales also inaugurates its Metaverse Room, where the public, transformed into virtual avatars, will be able to walk freely and interact with the space by visiting the famous Villa of Mysteries.
🗓️ As of September 8.
📍 Matadero Madrid (plaza de Legazpi, 8)
7. Ikono Madrid
an immersive art gallery? A fabulous social media claim? The ultimate plan to relive your childhood? Ikono is all that and more: it is art, photography and experience.
It is a perfect experiential space to share with friends or family family. Ikono’s concept, which orbits around four elements -color, light, textures and volumes-, expands in fifteen rooms, divided into three floors, which transfer to the interior dreamlike landscapes like the bamboo forest or Instagrammable fantasies like the ball pool.
🗓️ Permanent.
📍 Calle de Sánchez Bustillo, 7 (Atocha)
8. Museum of Illusions Madrid
Museum of Illusion is an immersive experience in Madrid that will test the limits of human brain perception. Optical and photographic illusions and amazing tricks follow one after the other in a tour where you can touch, experiment, jump. .. and take lots of photos of all the illusions that will leave you amazed.
🗓️ Permanent
📍 Calle del Dr. Cortezo, 8
9. Velazquez Tech Museum
The Velázquez Tech Museum is entirely dedicated to one of the most iconic figures in Velázquez’s paintings: the Meninas. Its commitment as a multisensory museum and immersive experiences will make you not only a visitor, but also an active participant during the tour: you can visit the Alcazar room where the painting was painted, design your own Meninas and even talk to Velázquez through holograms.
🗓️ Permanent.
📍 Velázquez Tech Museum (Calle de Atocha, 12)
10. Museum of Happiness, MüF
This museum, the first dedicated to analyzing happiness and provoking it from room to room, opened last September and has since become one of the family experiences of the year. Inside, more than 600 m2 where you will find the laughter machine (the ‘risódromo’), the happiness ATM or the Auditorium, where you will attend a ‘Happy Magic’ show by the magician Miguel de Lucas.
🗓️ Permanent.
📍 Ronda de Valencia, 8 (Embajadores)
11. LEGENDS: The Home of Football
A large exhibition for the curious and soccer lovers has been installed in the middle of Puerta del Sol. Legends. The Home of Football explores the sport from its origins to the present day. The pieces, memorabilia and other objects displayed in this space are part of the collection of Marcelo Ordás Peña, one of the greatest collectors of elite soccer in the world. In the more than 4,200 square meters and seven floors, there is also space for immersion, with interactive spaces, 360-degree screens, holograms…
🗓️ Permanent space.
📍 Puerta del Sol, 2 (Center)