Immersive experiences have been taking over the cultural scene. It is no longer enough to see an exhibition and leave with some new knowledge acquired -and some photo to prove it for Instagram- now they have to be a journey for the senses as well. This is the way to capture the attention of visitors who now live the experience with their cell phones in their hands. Entertainment and culture come together in this new exhibition format that is here to stay.
1. The FRIENDS™ Experience: The One in Madrid (from March 17)
IFEMA is about to become New York for a few months, because on March 17 arrives The FRIENDS™ Experience: The One in Madrid, the immersive experience that will make you feel as if you were the seventh friend of the group. If you grew up watching Friends on Antena 3 (and still know the opening by heart), get ready to walk through the most iconic scenes of the series: the Central Perk, Monica’s apartment and even the hallway where Rachel and Ross argued.
📍 Where to go? Avenida del Partenón, 5 (Barajas)
💸 Tickets: from 15,60€.
2. Marvel. Universe of Super Heroes (until March 30)
Marvel celebrates 85 years. An anniversary that the House of Ideas will celebrate in Madrid with a great retrospective exhibition of its comics and films. But also with a soundtrack designed specifically for the exhibition by Lorne Balfe (who has participated in the musical production of Black Widow or The Crown) and different immersive scenarios that will reproduce scenes and key moments in the Marvel comics.
📍 Avenida del Partenón, 5 (Barajas)
Tickets: from 16,90€.
3. Enlightenment, the light show inspired by Vivaldi’s The Four Seasons
Spring, summer, autumn, winter… and something more. Enlightenment, the new light show of the artistic collective PROJEKTIL is a multisensory experience in the church of the German-speaking Evangelical Community. A living canvas where light, sound and narrative intertwine to tell a story that transcends Vivaldi’ s Four Seasons.
With state-of-the-art projection technology and immersive sound design, Enlightenment has made its mark in cities such as Glasgow and Marseille before arriving in the capital. More than a visual spectacle, it invites the public to immerse themselves in a story projected on ceilings and walls that explores not only the cycles of nature, but also the essential cycles of life itself.
📍 Paseo de la Castellana, 6 (Centro) Tickets: from 13€.
4. Hidden evidence
It is not an exhibition, it is a game. A game in which you must adopt the role of detective for a day. The centrally located Fernán Núñez Palace is transformed into a crime scene: in this mansion, the corpse of the Marquise has appeared and there are six suspects. Upon entering, you will be able to investigate the different rooms, looking for clues, analyzing the corpse, meddling in the conversations of the suspects…
🗓️ Different dates
📍 Calle Hortaleza, 87 (Chueca)
5. The legend of the Titanic
It is the night of April 14, 1912 and in the middle of the North Atlantic a tragedy is about to happen. Matadero’s immersive exhibition The Legend of the Titanic takes visitors into the bowels of one of the most talked-about shipwrecks to learn about the key events leading up to the disaster as well as the details of the sinking of the so-called “unsinkable”.
🗓️ All month.
📍 Nave 16 of Matadero Madrid (Plaza de Legazpi, 8)
6. The experience that traces the history and worlds of the Tomorrowland festival.
The Belgian festival Tomorrowland is a whole universe: not only the music is key, but the different worlds that are created every year around the rhythms of the best DJs in the world and the coexistence of the festival. This atmosphere is what is transferred to the Crystal Room of the WiZink Center: an immersive experience through these creations taken from the imagination of the festival organizers, magical, dreamlike, impossible universes, made real thanks to the latest technology.
The journey begins with a brief introduction to the 20-year history of Tomorrowland and a series of digital installations that explore the keys to the festival (what is it? what characterizes it? what is its essence?) and that allow to better understand these mythical realms before the absolute immersion. At the end, the icing on the cake, a virtual reality experience to enter the magical worlds of Tomorrowland without leaving the WiZink Center.
📍 Location: Crystal room of WiZink Center: Calle Fuente del Berro 50, Puerta 50 avenida de Felipe, II (Salamanca)
💸 Admission: from 18,50€. Special prices for children, families and groups.
7. Ikono Madrid
An immersive art gallery, a fabulous social media attraction, the ultimate plan to relive your childhood? Ikono is all that and more: it is art, photography and experience.
It is an experiential space perfect for sharing with friends or family. The concept of Ikono, which orbits around four elements -color, light, textures and volumes-, expands in fifteen rooms, divided into three floors, that transfer dreamlike landscapes like the bamboo forest or Instagrammable fantasies like the ball pool to the interior.
🗓️ Permanent.
📍 Calle de Sanchez Bustillo, 7 (Atocha)
8. Museum of Happiness, MüF
This museum, the first one dedicated to analyzing happiness and provoking it from room to room, opened last September and has since become one of the family experiences of the year. Inside, more than 600 m2 where you will find the laughter machine (the ‘risódromo’), the cashier of happiness or the Auditorium, where you will attend a show of ‘Happy Magic’ by the magician Miguel de Lucas.
🗓️ Permanent.
📍 Ronda deValencia, 8 (Embajadores)
Tickets: 15€.
9. Frida Kahlo: Live Art Experience and Gastronomic Exhibition. (from March 14)
To call it an exhibition is an understatement. Immersive experience? Same. Gastronomic? Whew, almost. Frida Kahlo: Live Art Experience and Gastronomic Show is a totum revolutum divided into two parts. The first, the Live Art exhibition (with photographs and letters by Frida Kahlo as well as an interactive experience that immerses us in her colors and her art); the second, a gastronomic proposal inspired by Kahlo’s wedding banquet with Diego Rivera.
📍Where to go? Paseo del Pintor Rosales, 30 (University)
💸 Tickets: Live Art: 15€; Live Art + gastronomic experience: 60€..
10. LEGENDS: The Home of Football
A great exhibition for the curious and soccer lovers has been installed in the middle of Puerta del Sol. Legends. The Home of Football explores the sport from its origins to the present day. The pieces, memorabilia and other objects displayed in this space, are part of the collection of Marcelo Ordás Peña, one of the largest collectors of elite soccer in the world. In the more than 4,200 square meters and seven floors, there is also space for immersion, with interactive spaces, 360-degree screens, holograms…
🗓️ Permanent space.
📍 Puerta del Sol, 2 (Center)
11. Echoes of the ocean
Science, art and technology come together in this immersive proposal by Fundación Telefónica. The objective is to reflect: what responsibility do we have with the environment? how can we protect our oceans? how can we respect and coexist with the species that inhabit the waters? An immersion (and never better said) in the largest ecosystem in the world.
🗓️ Until September
📍 Calle de Fuencarral, 3 (Centro)
12. Harry Potter: The Exhibition
When you enter, you must choose a House: Are you more of Gryffindor? Hufflepuff? Ravenclaw? or Slytherin? From here, room by room, we will recognize a different aspect of the series. We will be able to enter the room under the Privet Drive staircase, extract a screaming mandrake, make a magic potion… and phase by phase, earn points for our House.
🗓️ Until March 16
📍 Paseo de las Delicias, 61 (Delicias)
13. Leonardo da Vinci. History of a betrayal
One of the greatest works of art ever created. The Last Supper by Leonardo da Vinci is now exhibited in an immersive, immersive format in the center of Madrid. A way to enter the replica of the work with maximum detail, the latest technology and life-size. It can be found at NOMAD.
🗓️ All month
📍 Gran Vía, 78 (Downtown)
14. You have to see it. The autonomy of color in abstract art.
Works by Malévich, Olafur Eliasson, Rosa Brun, Yves Klein, Lucio Fontana and Teresa Lanceta, among others, are brought together in an inspiring exhibition at the Fundación Juan March. This exhibition analyzes color not only from the obvious point of view, but also the physical, luminous and perceptual effects that can generate the works of art through their chromatic ranges.
🗓️ Until June 8
📍 Calle de Castelló, 77 (Salamanca)
15. Chaos Lab (opening this spring)
The immersive experience Chaos Lab will soon open in Madrid. Chaos Lab will soon open in Madrid, conceived, conceived and designed by and for the little ones of the house (recommended for children between 4 and 11 years old). To enter here is to enter a giant and peculiar laboratory, in which room by room, you will have to go through challenges, tests, different experiments with which to learn more about science but also to play and have a great time.
🗓️ Spring 2025
📍 Plenilunio Shopping Center (Calle Aracne, s/n, in San Blas / Canalejas) You can sign up here to the waiting list.