A flower market will be the culprit to give the city a country look. On Saturday, May 18, strollers who drop by the Salamanca neighborhood will come across flowers and more flowers that will illuminate the streets and flood the air with their spring scents, something they have already seen on other occasions such as in a similar event which is also held every year in December.
The Vogue Flower Market is a “one-day flower”: this will be the only date you can experience such an experience. To find the garden pop-up you will have to browse between the streets of Serrano and Velázquez (in Jorge Juan street), which you will recognize by its improvised appearance of an open-air flower shop and that is in one of these places that don’t look like Madrid but it is. You can visit it between 11:00h and 20:00h.
As reported by the Madrid City Council, some of the participating florists are the following: Muscari, Botanyco, Daguerre, El Florista, Lorena Marco, Elena Suarez, Mar de Flores, Moss Floristas, Es Tiempo de flores, Francesca Lattanzi, Naranjas de la China, Flores en el Columpio, La Casa de las Plantas, Ferrini, Florea, Blooms, Marengo, Caléndula, Amborella, Arbolande, Bim Flowers and Alblanc Atelier de Flores, among others.
The context of the Vogue Flower Market
The event, which has been held since 2015, has the participation of District 41 of Barrio de Salamanca and involves a dynamic action for stores, restaurants and hotels in the area. The presence of the City Council, on the other hand, takes place through the Todo está en Madrid project.
will this ephemeral market in Madrid unseat Amsterdam’ s famous Bloemenmarkt ? If it is not the intention, it resembles it: Madrid is once again on the map of the great European capitals with flower markets such as Berlin, London or Paris.