Having the best florists in Madrid is not a whim, it is a necessity. Although here it is not tradition to bring flowers to someone when they invite you to dinner, when they are not feeling well or simply to lift their spirits, it is something that our friends in northern Europe have assumed and it seems to be catching on. Hence the recent increase in well-known florists, workshops and floral laboratories that twenty years ago were harder to find.
This growth after the pandemic has increased by 30% in many cases. Florists no longer only sell on specific dates such as Valentine’s Day or events such as weddings, they have been able to transform their businesses according to the growing appetite for flowers and also create online stores where they keep part of their clientele.
1. Sally Hambleton
Sally Hambleton is one of the most recognized florists in Spain, she has been a participant and promoter of this new floral wave. After ten years in finance, she turned her life around and searched in her English origin and her taste for the countryside and the result of that search was her flower shop, opened in 2013. Now he is a reference, and has a studio, workshop and Flower School where anyone can soak up this art, he has even crossed borders and has given talks in Mexico, Colombia or China.
Gabriel Lobo Street, 10 (El Viso)
2. Carlos de Troya Flowers
Carlos de Troya has always been surrounded by botany. It was his passion for flowers since childhood that led this architect by training to become one of the references of the guild in Madrid. He mentions art, literature and fashion among some of his inspirations, but always with the flower at the center. He moves away from monotony when working on his bouquets, he strives to make them unique and adapted to the needs of each client. The essence of Carlos de Troya permeates his flower shop, a space decorated by interior designer Erico Navazo, which opened its doors more than five years ago.
Diego de León Street, 61 (Lista)
3. Lorena Marco flowers
Since December 2021, La Latina has one of those businesses that make you stop in your tracks to observe in detail its shop window, and is that the florist Lorena Marco Flores deserves a pause in any walk to appreciate the beauty of their arrangements. Its front, impressively decorated with seasonal flowers and plants, invites you to enter and discover all the designs of natural or preserved flowers that await inside, and that you can also customize to your liking.
📍 Calle de la Ruda, 15 (La Latina)
4. Brumalis
At the head of Brumalis is Mariluz Peñalver, who has been running this bucolic flower shop in Madrid for 10 years , specializing in wild bouquets. It has become a reference in the floral arrangement for events, it is especially requested for weddings. Thistle, ranunculus, rose, carnation, eucalyptus, wax flower and proteas are common in their bouquets.
Calle Conde de Aranda, 10 (Salamanca district)
5. Metatopy
Metatopy makes flower arrangements that could well be sculptures. They define it as follows: “Metatopy is a flower, plant or any element that surprises by being in a place that is not expected”. In their stall in the San Antón Market you can see that approach to art, graphics and collage that they are known for. An avant-garde flower shop with an idea that moves away from the obvious and traditional, but with an artisanal approach.
Mercado de San Antón – Calle de Augusto Figueroa, 24 (Chueca)
6. Mon Parnasse
Mon Parnasse was born with the aim of being a new concept: more than a flower shop, an urban garden. It defines the facades of its stores as “a floral Pantone that shakes the street”, and when we visited them after their opening in Cea Bermudez, they told us that they wanted to “change the culture of flowers, make it accessible and bring it closer to everyone“. And so far they seem to be succeeding.
📍 Several locations.
7. Salon des Fleurs
This is not the first time we talk about this special place in Madrid: we already included it in our list of the most ‘instagrammable’ places to have coffee in Madrid. In addition to being a florist, Salón des Fleurs is also a place to have breakfast or a snack: they offer different sweet and savory accompaniments that they make themselves in their workshop. And while you enjoy them, you can take a look at their store, where you will find, in addition to flowers, decorative products and stationery.
📍 Calle de Guzmán el Bueno, 106 (Chamberí)
8. The Tirso de Molina flower kiosks
The fact that it is not a typical flower shop does not mean that it is not one of the reference places to buy flowers in Madrid. Installed more than a decade ago, the kiosks in Tirso de Molina square are a hallmark of the Lavapiés neighborhood. This street market consists of a total of eight stalls, which were remodeled in December 2021 to return them to their original state. Its regular opening hours are from 9 am to 9 pm from Monday to Saturday and Sunday mornings.
Tirso de Molina Square (Lavapiés)
9. The Angel of the Garden
It could well be said that El Ángel del Jardín is to flower shops in Madrid what Casa Botín is to restaurants in the city: the absolute dean. There is no florist’s shop older than El Ángel del Jardín, which, moreover, has an eventful history. First it was a cemetery, then a florist, then -in 2019- it closed and then reopened. Thanks to Elsa Valverde and Mercedes Rodríguez, this flower shop is still the oldest in the capital.
Calle de las Huertas, 2 (downtown).
10. Flores Búcaro
With 50 years of experience, Flores Búcaro is one of the flower shops in Madrid with more expertise. Now, with Cristian and Teba Kindler Von Knoblock at the helm, the second generation of this historic flower shop in the Salamanca neighborhood, they have a team of florists that every day performs all kinds of decorations and floral arrangements for weddings, events, companies and institutions such as the Royal House.
Calle Serrano, 232 (Salamca neighborhood)
11. Botanyco
In the Chamberí neighborhood is located this beautiful flower shop, which defines itself as a ‘flower concept store’. Its flowers are sold in multiple forms: seasonal bouquets or preserved flowers, in vases or wooden boxes, in baskets, baskets or hats and bonbonnieres. In addition to bouquets, they also make floral decorations for events, weddings and celebrations.
📍 Calle de Santa Engracia, 59 (Chamberí)
12. Margarita is called my love
Chances are that strolling through Salesas you’ve come across a corner of Fernando VI street full of flowers worthy of at least one Instagram Story. Well, it’s Margarita se llama mi amor, one of the busiest flower shops in Madrid, especially on special dates like Valentine’s Day or Christmas because their bouquets are able to brighten anyone’s day.
📍 Calle Fernando VI, 9 (Salesas)
13. Bourguignon Florists
This florist’s shop in the Concha Espina area has been making bouquets, centerpieces and decorating events in the city with flowers since 1930. Despite being an almost centenary florist they have an online store that ships throughout the Community of Madrid. Both in their social networks and on their website they make an informative work of the plants they sell, either informing about the types and characteristics of each one or about the seasons in which there are certain flowers, for example, peonies are from May and June, while hydrangeas are given from September to November.
📍 Avenida de Ramón y Cajal, 1 (Hispanoamérica)
Whether it is for everyday or for special events, flowers help to lift the mood and create a more friendly and decorative atmosphere that, although it sounds like a whim, there are those for whom it is essential. The diversity that Madrid now has thanks to the floral boom of recent years has opened the range to new ideas and ways of presenting a traditional craft.
This article has been written by Alberto del Castillo, Selene García Torreiro, Isabel Nieto and Elena Francés.