Having the best flower shops in Madrid is not a whim, it is a necessity. Although here it is not a tradition to bring flowers to someone when they invite you to dinner, when they are not feeling well or simply to lift their spirits, it is something that our friends in Northern Europe have taken for granted and it seems to be catching on. Hence the recent increase in well-known florists, workshops and floral laboratories that twenty years ago were more difficult to find.
This post-pandemic growth has increased by 30% in many cases. Florists no longer only sell on specific dates such as Valentine’s Day or events such as weddings, they have been able to transform their business as the appetite for flowers grew and also create online stores where they keep part of their clientele.
1. Sally Hambleton
Sally Hambleton is one of the most recognized florists in Spain, she has been a participant and promoter of this new floral wave. After ten years in finance, she turned her life around and looked to her English background and her taste for the countryside and the result of that search was her flower shop, opened in 2013. He is now a reference, and has a studio, workshop and Flower School where anyone can soak up this art, and has even crossed borders and has given talks in Mexico, Colombia and China.
Gabriel Lobo Street, 10 (El Viso)
2. Flores Carlos de Troya
Carlos de Troya was always surrounded by botany. It was his passion for flowers since childhood that led this architect by training to become one of the references of the guild in Madrid. She mentions art, literature and fashion among some of her inspirations, but always with the flower at the center. She moves away from monotony when working on her bouquets, she strives to make them unique and adapted to the needs of each client. The essence of Carlos de Troya permeates his flower shop, a space decorated by interior designer Erico Navazo, which opened its doors more than five years ago.
Calle de Diego de León, 61 (Lista)
3. Lorena Marco flores
From December 2021, La Latina has one of those businesses that make you stop in your tracks to take a closer look at its shop window, and the Lorena Marco Flores florist deserves a pause in any walk to appreciate the beauty of its arrangements. Its front, impressively decorated with seasonal flowers and plants, invites you to enter and discover all the natural or preserved flower designs waiting inside, which you can also customize to your liking.
📍 Calle de la Ruda, 15 (La Latina)
4. Brumalis
At the head of Brumalis is Mariluz Peñalver, who has been running this bucolic florist’s shop in Madrid for 10 years , specializing in wild bouquets. It has become a reference in the floral arrangement for events, it is especially requested for weddings. Thistle, buttercup, rose, carnation, eucalyptus, wax flower and proteas are common in their bouquets.
Conde de Aranda Street, 10 (Salamanca neighborhood)
5. Metatopy
At Metatopy they make flower arrangements that might as well be sculptures. They define it as follows: “Metatopy is a flower, plant or any element that surprises by being in a place that is not expected.” In their stand at the San Antón Market you can see that approach to art, graphics and collage that they are known for. An avant-garde flower shop with an idea that moves away from the obvious and traditional, but with an artisanal approach.
San Antón Market – Calle de Augusto Figueroa, 24 (Chueca)
6. Mon Parnasse
Mon Parnasse was born with the objective of being a new concept: more than a flower shop, an urban garden. He defines the facades of his stores as “a floral Pantone that shakes the street”, and when we visited them after their opening in Cea Bermudez, they told us that they wanted to “change the culture of flowers, make it accessible and bring it closer to everyone”. And so far they seem to be succeeding.
📍 Various locations.
7. Salon des Fleurs
This is not the first time we have talked about this very special place in Madrid: we have already included it in our list of the best places to visit in Madrid madrid’s most ‘instagrammable’ places to have coffee. In addition to being a flower shop, Salon des Fleurs is also a place to have breakfast or a snack: they offer different sweet and savory accompaniments that they prepare themselves in their workshop. And while you enjoy them, you can take a look at their store, where you will find, in addition to flowers, decorative products and stationery.
📍 Calle de Guzmán el Bueno, 106 (Chamberí)
8. Tirso de Molina flower kiosks
The fact that it is not a typical flower shop does not mean that it is not one of the reference places to buy flowers in Madrid. Installed more than a decade ago, the kiosks in the Tirso de Molina square are a hallmark of the neighborhood of Tirso de Molina Lavapiés. This street market consists of a total of eight stalls, which were remodeled in December 2021 to return them to their original state. Its regular hours are from 9am to 9pm from Monday to Saturday and Sunday mornings.
Tirso de Molina Square (Lavapiés)
9. Bimflowers
Maria Barrenechea is the founder of Bimflowers. In 2016, after years working in advertising and event organization, she decided to go into foral art and first opened her store in the Almagro neighborhood, although now they only work from their workshop in Ciudad Lineal for online orders and events. Their name has become a fact in the Madrid floral business, they have expanded their frontiers by collaborating with designers such as Ritavon and approaching decoration through candles and candelabras.
Calle Talisio, 2 (Cdad. Linear)
10. The Angel of the Garden
It could well be said that El Ángel del Jardín is to flower shops in Madrid what Casa Botín es a los restaurantes de la ciudad: el decano absoluto. No hay floristería más antigua que El Ángel del Jardín que, además, tiene una historia agitada. Primero fue cementerio, luego floristería, luego –en 2019– cerróy después reabrió. Gracias a Elsa Valverde y Mercedes Rodríguez, esta floristería sigue siendo la más antigua de la capital.
Calle de las Huertas, 2 (centro).
11. Flores Búcaro
Con 50 años de trayectoria, Flores Búcaro es una de las floristerías de Madrid con más expertise. Ahora, con Cristian y Teba Kindler Von Knoblock al mando, segunda generación de esta histórica floristería del barrio Salamanca, cuentan con un equipo de floristas que día a día realiza todo tipo de decoraciones y arreglos florales para bodas, eventos, empresas e instituciones como la Casa Real.
Calle Serrano, 232 (barrio de Salamca)
12. Botanyco
En el barrio de Chamberí se ubica esta bonita floristería, que se define como ‘flower concept store’. Sus flores se venden en múltiples formas: ramos de temporada o de flores preservadas, en jarrones o cajas de madera, en cestas, capazos o sombreras y bomboneras. Además de los ramos, también hacen decoraciones florales para eventos, bodas y celebraciones.
📍 Calle de Santa Engracia, 59 (Chamberí)
13. Margarita se llama mi amor
Es probable que paseando por Salesas te hayas topado con una esquina de la calle Fernando VI llena de flores digna de al menos un Story de Instagram. Bien, es Margarita se llama mi amor, una de las floristerías de Madrid más concurridas, especialmente en fechas señaladas como San Valentín o Navidad porque sus bouquets son capaces de alegrarle el día a cualquiera.
📍 Calle Fernando VI, 9 (Salesas)
14. Bourguignon Floristas
Esta floristería de la zona de Concha Espina lleva desde 1930 haciendo ramos, centros y decorando con flores eventos en la ciudad. A pesar de ser una floristería casi centenaria tienen tienda online que envía a toda la Comunidad de Madrid. Tanto en sus redes sociales como en su web hacen una labor divulgativa de las plantas que venden, ya sea informando sobre los tipos y características de casa una como sobre las temporadas en las que hay ciertas flores, por ejemplo, las peonias son de mayo y junio, mientras que las hortensias se dan de septiembre a noviembre.
📍 Avenida de Ramón y Cajal, 1 (Hispanoamérica)
Tanto si es para el día a día como si es para eventos especiales, las flores ayudan a levantar el ánimo y a crear un ambiente más amable y decorativo que, aunque suene a capricho, hay para quien es imprescindible. La diversidad con la que ahora cuenta Madrid gracias al boom floral de los últimos años ha abierto el abanico a nuevas ideas y maneras de presentar un oficio tradicional.
Este artículo ha sido escrito a ocho manos entre Alberto del Castillo, Selene García Torreiro, Isabel Nieto y Elena French.